Byline: Denise Gellene Los Angeles Times
M ore retailers than ever - eager to boost limp holiday sales - are enticing cautious consumers to buy on credit with a sleighful of special deals.
Mervyn's stores last month sent coupons to 1 million customers with inactive accounts, giving them a 15 percent discount on credit purchases. Montgomery Ward offered its 14 million credit card customers a chance to postpone payments on large purchases for six months. Rogersound Labs, a Los Angeles- based electronics chain, tempted 350,000 customers to apply for credit by offering a 5 percent discount on purchases and no interest for 90 days.
While credit promotions aren't new and are costly …
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