Production Credits
Chief creative officer: Bob Scarpelli
Group creative officer: John Immesoete
Associate creative director: Vinny Warren
Copywriters: Vinny Warren and Scott Smith
Producer: Kent Kwiatt
Production house: Hungry Man, New York
Editor: Mike Colletta, Lookinglass, Chicago
Director: Allen Coulter
It's just a prediction, folks, but "How you doin' " won't evereclipse the worldwide popularity of the phenomenally silly andsuccessful "whassup."
The "whassup" craze was great for Budweiser. It got the companyand the beer a lot of free publicity (to say nothing of awards forDDB/Chicago). But there was always …
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